DIGITAL MARKETING CREATIVE OFFICER The Digital Marketing Creative Officer shall handle the company’s branding, social media content, digital marketing and advertising. He/She will play a lead role in developing and executing NUTHERA’s digital marketing communications and brand awareness. He/She will include developing creative and strategic content, social media messaging, metric monitoring and post scheduling. He/She will be managing and analyzing the marketing metrics of the company He/She will create and publish compelling relevant, original, high-quality content graphics and multimedia content for our social media accounts and advertising needs. He/She will be responsible for managing the brand image in a cohesive way by creating regularly published original text and video content, managing community posts, and responding to followers ensuring we achieve the company’s marketing and sales goals. He/She should be up-to-date with the latest digital technologies, social media and marketing trends - managing our social media presence effectively by ensuring consistently high levels of web traffic and customer engagement.

 

Requirements:

Highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers.

Community leadership and participation (both online and offline) are integral to a Social Media Brand Manager’s success. An essential component is communicating the company’s brand in a positive, authentic way what will attract today’s modern, hyper-connected buyers.

• Has a Bachelor’s degree in Marketing, Communications, Advertising, or related field and/or proven relevant experience as a Social Media Brand Manager
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Approaches complex problems with a creative, “think outside the box” mentality
• Must be organized and highly detail-driven, positive, with a motivated attitude
• Proficient in content marketing theory and application
• Hands on experience in content management with the ability to create and deliver creative original content (text, image and video)
• Excellent communication and copywriting skills
• Exceeds at building and maintaining sales relationships, online and off.
• Immense familiarity with social media influencer marketing, blogging, and relevant social media platforms
• Equipped with an in-depth understanding of social media platforms: Facebook and Instagram Marketing and Analytics
• Solid knowledge of SEO, keyword research and Google Analytics
• Has a working knowledge of the blogging ecosystem relevant to the company
• Familiarity with web design and development
• Analytical and multitasking skills
• Practices superior time management
• Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
• Makes evident good technical understanding and can pick up new tools quickly
• Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution
• Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues